Private Demos Are On The Go At GDC, However

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As found by other authors,5,13 the number of dental practices with a website continues to grow. This is not surprising, given the increased use of the Internet by patients and increased competition among dental practices; however, what is surprising is that over half of the NHS practices in Wales still do not have a website. It is the authors' opinion that a practice is more likely to have a website if they provide private dentistry; perhaps because they have more revenue to fund a website, but also because advertising of private services is a priority. Patients looking for private services have total choice as to where they attend, so advertising on a website is an important way for practices to stand out from competitors and gain 'customers'. Therefore, it would be interesting to investigate if those practices providing private and NHS services are more likely to have a website than those solely providing NHS dentistry. 2b1af7f3a8